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Why They Buy: American Consumers Inside and Out

hardcover – October 9, 1986
by Alreck, Pamela L.
$62.54 USD
$62.54 USD
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ISBN-13: 9780471844570 ISBN-10: 0471844578
Publisher
Wiley
Binding
hardcover
Published
October 9, 1986
Weight
1.6 lbs
Dimensions
0.00×0.00×0.00 cm

About this book

Why They Buy: American Consumers Inside and Out by Alreck, Pamela L.. hardcover edition. ISBN: 9780471844570.

What makes people buy the things they do? This audio cassette offers marketers insight into the buying behavior of American consumers. It reveals the hidden needs, motivations, and physical and psychological influences behind their buying habits. Presents invaluable information that can be applied to product design, packaging, marketing, and advertising. Describes how consumers learn about products and develop attitudes toward products and brands, stores and services.