Wild Ride

About this book

Long-listed for FT Business Book 2017 The inside story of Uber the multi-billion dollar disruptor that has revolutionised the transportation industry around the world Uber is one of the most fascinating and controversial businesses in the world both beloved for its elegant ride-hailing concept and heady growth and condemned for CEO Travis Kalanicks ruthless pursuit of success at all cost. In Wild Ride Adam Lashinsky veteran Fortune writer and author of Inside Apple traces the story of Ubers meteoric rise: from its murky origins to its plans for expansion into radically different industries. The company has already poached entire departments from top research universities in a push to build the first self-driving car and possibly replace the very drivers its worked so hard to recruit. With access to current and former employees as well as CEO Travis Kalanick this book will be the first to unlock Ubers vault. Its a story that start-up founders business executives tech-savvy readers and drivers and riders will find riveting.