Wine Marketing

Wine Marketing by Mitchell, Richard. paperback edition. ISBN: 9780750654203.

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * How to and how not to case studies based on international examples * A guide to further reading and websites * Issues to consider when marketing section as a means of self-evaluation Wine Marketing systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.