Win-Win Selling - New Revised Edition: The Original 4-Step Counselor Approach for Building Long-Term Relationships with Buyers

About this book

Differentiating your companys products and services in the marketplace is a big challenge these days. But a companys sales force can become a significant differentiator and gain sustainable advantages if it adopts the Counselor approach. A win-win mind and skill set based on trust problem-solving and side-by-side work between seller and customer makes buying easy. And because the seller stays by the customer after the sale the door opens for long-term expanding business. Useful for both new and experienced salespeople. Readers learn to adopt the unique Counselor mindset. They avoid or successfully address the four key obstacles to buying combining the mindset with Counselor selling techniques. Fortune 500 companies in 30 countries have benefited from Wilson Learnings Counselor approach to selling for years. The book gives the million-plus people who have taken Wilson Learnings Counselor Salesperson course a refresher and gives others a powerful sales process. Larry Wilson author of One Minute Salesperson and founder of Wilson Learning wrote the foreword. Its indispensable for salespeople and sales managers. Models charts anecdotes an index and other resources add to its immediate impact.