Agribusiness Management (Routledge Textbooks in Environmental and Agricultural Economics)

Todays food and agribusiness managers operate in a rapidly changing highly volatile international high technology consumer-focused world. Agribusiness Management helps prepare students and managers for a successful career in this new world of food and fiber production and marketing. This text uses four specific approaches to help readers develop and enhance their capabilities as agribusiness managers. First it offers a contemporary focus that reflects the issues that agribusiness managers face today and are likely to face tomorrow. Second the book presents conceptual material in a pragmatic way with illustrations and examples that will help the reader understand how a specific concept works in practice. Third the book has a decision-making emphasis providing contemporary tools that readers will find useful when making decisions in the contemporary business environment. Finally Agribusiness Management offers a pertinent set of discussion questions and case studies that will allow the reader to apply the material covered in real-world situations. This fifth edition of Agribusiness Management has been updated throughout and continues to provide students and adult learners with an essential understanding of what it takes to be a successful agribusiness manager in todays rapidly evolving highly unpredictable marketplace.