Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company

This is a hands-on guide to making your company a compelling marketplace force.Industry Week Every great company no matter how large or small has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete blueprint for steering your company to success. Packed with real-world examples of firms that have grown and attained corporate greatnessincluding Nike L.L. Bean Mrs. Fields Cookies Sony and FedExthis inspirational yet practical book . . . Covers in depth the five key elements common to all great enduring companies Shows how to lay a foundation for greatness while a company is still small and adaptable . . . how to set values purpose and mission and instill them into the very roots of your organization Demonstrates how to develop the most effective leadership style for your specific situation Shows how to translate vision into effective day-to-day business tactics and how to foster consistent tactical excellence in everything your company does Explains how to resolve the critical strategic issues faced by every small and mid-sized firm Prevents a set of conceptsand a host of practical techniquesfor stimulating creativity and maintaining innovation as the company evolves Beyond Entrepreneurship is a blueprint for becoming great. Entrepreneur Magazine