Chief Crisis Officer: Structure and Leadership for Effective Communications Response

An organizations crisis response involves public communications response: ensuring the general public media employees and other stakeholders understand (1) what has happened and (2) what you are doing about it. Crisis events tend to ripple and echo long after the initial drama as todays plant explosion is tomorrows government investigation and next weeks class action lawsuit. In this environment a fumbled ineffective response can mean the different between a crisis that is managedand one that manages you. Chief Crisis Officer: Structure and Leadership for Effective Communications Response explains why every company and organization needs to identify a Chief Crisis Officer who will take the lead in preparing the organization for crisis communications response and responding effectively when the inevitable crisis hits. Using a mixture of real life examples strategies and tactics the book will break down various forms of crises into their component parts and provide both a strategic approach and the proper tools to enable the Chief Crisis Officer to assemble his or her team and respondeffectively and efficientlywhen the crisis occurs.