Conducting a Successful Capital Campaign: The New, Revised and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign

"This book is highly recommended for development professionals as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time." National Society of Fund Raising Executives Journal on the 1st edition Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now in the long-awaited second edition of the best-selling guide Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising conducting external market surveys defining leadership roles establishing a campaign and solicitation process and more. Other enhancements include: A dramatically expanded resource section that includes samples of a strategic plan market surveys case statements financial reports pledge forms newsletters program brochures a complete volunteer kit and a post-campaign evaluation New chapters on technology in fundraising leadership gifts and developing lasting relationships with donors Updated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns The Dove Preparedness Index (DPI) a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign The new Continuous Lifetime Giving Program Model including an analytical and segmented marketing approach to its implementation A modernized version of the 80/20 rule addressing the size and number of gifts that are needed to conduct a successful capital campaign Packed with checklists formulas and tables Conducting a Successful Capital Campaign is sure to make difference in your capital campaign