Discovering Public Relations: An Introduction to Creative and Strategic Practices

Discovering Public Relations introduces students to the field of PR in a practical applied and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media digital communication creativity and diversity. Understanding that innovation alone cant create success Freberg shows students how to use choose and implement evidence-based practices to guide their strategic campaigns. The text will transform todays students into tomorrows successful PR professionals by giving them the tools to think creatively innovate effectively and deploy research-backed tactics for successful campaigns.