Do you sincerely want to be rich?: Bernard Cornfeld and I.O.S.: an international swindle

In the fall of 1955 Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld a former psychologist and social worker knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target Cornfeld built a multi-billion-dollar and multi-national company famous for its salesmens winning one-line Do you sincerely want to be rich? In this eye-opening yet entertaining book an award-winning Insight team of the London Sunday Times examines Cornfelds impressive scheme a classic example of good old-fashioned American business gumption and guile.