Ermenegildo Zegna: An Enduring Passion for Fabrics, Innovation, Quality, and Style

The extraordinary story of the first century of a great Italian fashion house that has always been a paragon of style. Gorgeously designed handsomely bound and abundantly illustrated this is the first book ever to present the 100-year history of a leader in mens luxury clothing and one of the oldest business families in Italy. As a family business Ermenegildo Zegna goes back to the second half of the nineteenth century. Angelo Zegna a watchmaker by trade decided to open a wool mill. Of his ten children it was the last Ermenegildo born in 1892 who took over what was to become one of the best-known and most dynamic family businesses in Italy. The extensive historical reconstruction of the early decades of Ermenegildo Zegna S.p.A. is followed by a detailed description of the fabrics techniques and custom tailoring of its most exclusive garments. Numerous images illustrate the lands providing the raw materials: Australia Peru and Mongolia. Just as spectacular is the photo album of the celebrities and spokespersons wearing Zegna the international advertising campaigns the list of awards won and Zegna-sponsored sports and cultural affairs (red carpets openings car races environmental and sports events).