Exploring Business

The authors goals in writing Exploring Business were simple: (1) introduce students to business in an exciting way and (2) provide faculty with a fully developed teaching package that allows them to do the former. Toward those ends the following features (beyond an extraordinarily clear book) make this an outstanding text: 1- Integrated (Optional) Nike Case Study: 2- A Progressive (Optional) Business Plan 3- AACSB Emphasis 4- Author-Written Instructor Manual (IM)