Foundations of Marketing

Popular with readers from all backgrounds and interest levels FOUNDATIONS OF MARKETING 5th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media entrepreneurship sustainability globalization customer relationship management supply chain management and e-commerce models. Emerging topics such as social and environmental responsibility entrepreneurship and marketing during transitional times depict the changing nature of business keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos screenshots advertisements and examples from real life FOUNDATIONS OF MARKETING 5th Edition also offers a variety of modern learning supplements such as podcasts videos and an interactive marketing plan to help you develop the practical decision-making skills you need for professional success.