Marketing: The Core

Marketing: The Core is a more brief 18-chapter version of the Kerin/Hartley Marketing 14e product the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors commitment to engagement leadership and innovation: Engagement in class-tested active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people cases and companies throughout. Media-enhanced PPT slides alternate cases and a 5 000 item test bank are included in the comprehensive instructor resource suite. Leadership in leading current content and conversational writing style with new emphasis on marketing metrics and data-driven decision-making with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.