Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different

An unconventional business book for the rebels and misfits--the Rare Breeds--who dont fit the traditional mold offering an approach thats anything but business as usual. What if your biggest weaknesses are actually your greatest strengths? Sunny Bonnell and Ashleigh Hansberger award-winning brand consultants and founders of Motto bring their wisdom and insights to this radical "outside the box" business guide written specifically for the mavericks oddballs and visionaries they call Rare Breeds. While most advice guides encourage you to change your inherent characteristics to get the job get the promotion get the client Bonnell and Hansberger identify a different approach: instead of trying to conform march to the beat of your own drum. By following your own path youll find your success. They know this approach works based on their own experience. When these iconoclastic thinkers behind the company acclaimed by the Chicago Tribune and Forbes started their company they didnt follow the rules of most leadership books and business school courses. "Instead of doing everything people told us we should be doing--be transactional be conservative be nice--we did the opposite. Instead of burying our innate vices--obsessive perfectionism rebelliousness weirdness--we made them our selling points." The result: a flourishing company that is the model for an entirely new approach to success. Rare Breeds dont get what they want by adapting to the conventional rules: instead they use the traits often considered shortcomings as tools for creation and growth. Combining examples and practical tools Bonnell and Hansberger identify seven vices-turned-virtues--Rebellious Audacious Obsessed Hot-Blooded Weird Hypnotic Emotional--to help disruptors and trailblazers discover their inner Rare Breed and tap into them to realize their full potential in work and life.