Selling Destinations

SELLING DESTINATIONS has been the travel professionals definitive guide to matching travelers with the destinations that are most appropriate for them. Informative and tightly organized the book is a visual encyclopedia with hundreds of maps charts and other illustrative materials. Detailed information on attractions climate lodging and cultural patterns as well as sample itineraries and profiles of typical visitors to each destination round out the coverage. New To This Edition: Fully updated and expanded information on climate modes of travel local customs lodging itineraries major attractions and of course sales strategies.