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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

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Marketing consultants reveal the twenty-two laws of marketing--including the Law of the Mind and the Law of Hype--offering hundreds of examples of what has worked and what has not in the international marketplace. 75 000 first printing. $75 000 ad/promo. Tour.

Product details

Publisher
My Store
Publication date
January 1, 1993
ISBN-10
088730592X
ISBN-13
9780887305924
Item Weight
11.2 oz
Dimensions
9.02 × 0.98 × 5.75 in
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