The Opportunity Analysis Canvas

From the creator of Developing Innovative Ideas for New Companies the #1 course in entrepreneurship with over 1 000 000 learners from 175 countries. IN THE OPPORTUNITY ANALYSIS CANVAS DR. JAMES V. GREEN SHARES HOW TO BECOME MORE EFFECTIVE IN IDENTIFYING AND ANALYZING ENTREPRENEURIAL OPPORTUNITIES AND BUILDING SUSTAINABLY COMPETITIVE COMPANIES. Why are entrepreneurs successful? How can we understand and develop our thinking to be better entrepreneurs? What are the keys to developing winning entrepreneurial ideas? Distilling vast amounts of research in psychology sociology and economics into a practical how-to guide for aspiring and active entrepreneurs Dr. Green presents a whole new understanding of entrepreneurial mindset and action. At its core The Opportunity Analysis Canvas contains a powerful argument that anyone can be a successful entrepreneur by thoughtfully examining themselves and the business opportunity. By harnessing these insights we can transform our ideas into businesses that are lasting successes. DR. JAMES V. GREEN an award-winning educator at the University of Maryland leads the education activities of the Maryland Technology Enterprise Institute (Mtech) in the A. James Clark School of Engineering. As its Director of Entrepreneurship Education he leads undergraduate and graduate courses in entrepreneurship innovation and technology commercialization. With more than twenty publications to his credit he is a thought leader in entrepreneurship education.